It’s not just one brand that has indulged in this new technology. To drive customer experience and provide high-quality, engaging content, the automobile brand chose to pivot to a PWA, which resulted in a 4x increase in clicks from homepage to a sales site and a 50% growth in mobile users. We are not talking about a revamped website or mobile application but the next big thing – a progressive web app (PWA). With high-resolution images and videos and page load 4x faster than a traditional website, BMW delivers a remarkable user experience.

These bugs will no doubt get fixed, but the only question is about how long that will take.Technically a website, a progressive web app is seamless and cost-effective. My hope is that they lead the way though, taking pride in understanding and keeping up with the ever-shifting requirements of the ecosystem and providing something cohesive for their audience. Google is going to have to do something about these app identity issues before long, and hopefully, then, other companies like Zoom will follow suit. The fact that Chromebooks already struggle with having three versions of popular apps like Google Keep – Chrome app, web application, and Play Store app – is ridiculous. All of these bugs mean that the product is nearly unusable for many, or at the very least, very confusing for most. The service has become quite competitive with Google and even matched its efforts to provide free, unlimited calls during the holidays last year. I’ve actually experienced this myself a bunch over the past few weeks, as many of my contacts still prefer to use Zoom for various reasons instead of Google Meet.

Perhaps the worst offender of this new setup is that any time a user clicks a Zoom invitation link, they’re asked to install the old, deprecated Chrome web store application instead of it opening directly in the shiny, new PWA.

What is zoom for chrome pwa